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Demographics: Packaging Disney Storybook Artist Passionate gourmets - and thoseDemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the ? what? and why? of design, DemoGraphics: Packaging dissects the who? Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio economic group, disposable income, profession and shopping habits. Case studies and