RING RING bestsellers THE ABSENCE OF VISUAL INFORMATION

THE ABSENCE OF VISUAL INFORMATION SHIFTS ATTENTION TOWARD COLOR

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RING RING bestsellers THE ABSENCE OF VISUAL INFORMATIONEXPLORING HOW A FAMILIAR REFERENCE CAN BE EXPRESSED THROUGH FORM, MATERIAL AND CONSTRUCTION. THE EXPERIMENT Rather than reproducing the appearance of a rotary telephone, this design explores how a familiar reference can be expressed through form, material and construction. Inspired by the numbered discs of 1960s and 1970s rotary phones, the double layer dial recreates the characteristic geometry through contrasting circular brushed and sandblasted